Customer Insights

In times of dynamic merging between online and offline channels, companies are increasingly facing the challenge to keep up with a constant change of communication habits of their clients and employees. Target and user groups turn from passive recipients to active co-designers of new services which need to be customized in line with their needs.

By using modern state-of-the-art survey methods and building on profound know-how from user experience research our Customer Insights department sets the basis for a positive user experience. Hence, uncertainties in dealing with modern technologies, communication channels and innovation, both within the company as well as in client management, are being reduced.

Our Methods & Services:

Based on our user experience research sub areas co-creation, open innovation and technology acceptance we put emphasis on three service features, which are mainly used in combination within our innovation projects:

1. With extensive target group analysis we deliver unique insights concerning the actual use of innovative services and communication touchpoints of relevant target groups as well as their expectations.
2. With applied user experience research methods, in particular usability testing, field tests and user experience evaluation, we accompany every step from development to implementation of innovative products and services.
3. With our area open innovation management we guarantee a user-driven approach when developing products and services.

By combining technological expertise and applied research our Customer Insights Department offers multiple competencies from a single source. Hence, our clients profit from innovative services with a high degree of user acceptance based on outstanding user experience.