In times of dynamic merging between online and offline channels, companies are increasingly facing the challenge to keep up with a constant change of communication habits of their clients and employees. Target and user groups turn from passive recipients to active co-designers of new services which need to be customized in line with their needs.
By using modern state-of-the-art survey methods and building on profound know-how from user experience research our Customer Insights department sets the basis for a positive user experience. Hence, uncertainties in dealing with modern technologies, communication channels and innovation, both within the company as well as in client management, are being reduced.
Our Methods & Services:
Based on our user experience research sub areas co-creation, open innovation and technology acceptance we put emphasis on three service features, which are mainly used in combination within our innovation projects:
- With extensive target group analysis we deliver unique insights concerning the actual use of innovative services and communication touchpoints of relevant target groups as well as their expectations.
- With applied user experience research methods, in particular usability testing, field tests and user experience evaluation, we accompany every step from development to implementation of innovative products and services.
- With our area open innovation management we guarantee a user-driven approach when developing products and services.
By combining technological expertise and applied research our Customer Insights Department offers multiple competencies from a single source. Hence, our clients profit from innovative services with a high degree of user acceptance based on outstanding user experience.