System Design & Business Models

We design systems based on interactive technologies, in particular for the web and mobile end-user devices. These systems help to win new clients and to serve existing customers better. And we develop business models for the commercial application of these technologies.

Field 1: System Design for mobile communications with customers

Analyses of customer communications and existing CRM systems with regard to the applicability of mobile and interactive elements.
Planning of customer loyalty schemes and personalised communication with customers.
Identification and design of tools for customer loyalty via mobile channels.
Project support with system development and implementation within the company.

Field 2: System Design for the interactivation of classic media

Identification of relevant technologies for the creation of interactive elements within the classic media (print, posters, TV)
Development of concepts for the implementation of interactive technologies in the context of the classic media
User-oriented creation of technologies for the interactivation for user friendliness and user acceptance
Project design and support for the implementation of projects for the interactivation of the classic media

Field 3: Development of business models for the application of interactive technologies

Research into the value-added chain for the provision of interactive services and classic media
Identification of important factors for the penetration of technical applications within the market
Creation of business models for new application fields for interactive technologies