Social Networks and the Relevancy of Mobile Technology

evolaris is engaged not only with mobile technologies and services but also with social networks, which are more and more important in our research activities and our development of applications and mobile services. Currently the influence of mobile technologies on tomorrow's social media services is in our research focus. With an in depth analysis of social media services we investigated the influence of mobile technologies on the features implemented. Hence we took a close look on how the mobile usage of the most important services is implemented and checked which mobile operating systems and channels are supported.

Early in the project we figured out that two categories of social media services have to be distinguished: Those originally developed for online use and those focused on mobile use. Further steps in this project have been an analysis of relevant literature and a detailed look at the business models for social media services. The findings of this project are a high valuable  input for the development of service within our own research program and future customer projects.

evolaris set up with this project a framework for a continuous trendscouting and implemented the monitoring of social media trends, to provide our customers with a deep insight on current developments and emerging trends. This trendscouting is also an important source for our own concepts and product developments. We illustrated the main findings and trends in two infographics you may find here.