RLB's mobile marketing service is subject to strict success controls via market research
evolaris carried out a mobile phone survey to determine the level of satisfaction with the mobile marketing service, the degree to which it is recommended to others and reutilised, as well as the effects it has on the image of the Raiffeisenbank. The target group for this survey were the residents of Graz and Bruck who had previously registered for the service. Participants received vouchers in the form of 2-D codes on their mobile phones. These could be printed out via a specially adapted scanner at the bank branches. According to the results of the survey, the offer is very popular - almost 90% of those surveyed are satisfied with the service and an equal number would recommend it to friends and acquaintances. The effects on the image of Raiffeisen among the young target group were also positive.