Publication concerning “Mobile Market Research”

The book “Mobile Market Research” edited by Emanuel Maxl, Nicola Döring and Astrid Wallisch containing an international research overview in the area of data acquisition with mobile devices was published in the end of October. 15 papers written by 17 authors – inter alia from the US, UK and Germany – discuss how mobile phones can be used in social and market research. Amongst others Astrid Tarkus (evolaris) analyses usability of mobile surveys, Emanuel Maxl (evolaris) describes classification of mobile research methods and together with Astrid Wallisch (mobilkom Austria) he presents the implementation of the evolaris survey application for customer surveys.

Further information concerning the book:
http://www.amazon.de/Mobile-Market-Research-Emanuel-Maxl/dp/3938258705/ref=sr_1_1?ie=UTF8&s=books-intl-de&qid=1257773375&sr=8-1