Publication Epamedia Campaign
In the publication 'Experiences from a Case Study of Interaction with Posters Using Mobile Phones and SMS, MMS and QR Code Technology in Austria', research results of a market research study themed "Interactivation of Posters" were analyzed. The study was carried out in cooperation with EPAMEDIA.
The focus of the publication lies on the study results of a studio test. The theoretical part of the publication analyzes the methodology and also considers scientific sources in already published studies on the topics market research and interactivation.
In the following practical, part the results are visualized and interpreted and the different possibilities of poster interactivation - SMS, MMS and QR code - are compared.
The study was presented at the m-life conference in Brighton in October 2010 and was published in the associated proceedings.
Authors: Astrid Tarkus, Doris Rodler, Emanuel Maxl, Klaus Draskowitsch (EPAMEDIA).