Mobile Market Research project – continued development of mobile survey software

evolaris has been studying mobile market research methods since 2005 and is among the leading international companies in this sector.

In this project, existing software for carrying out mobile surveys was further developed in order to better embrace future technological and market research demands. The focus of the research is user acceptance, with the ultimate aim of designing the application for use among the broadest target group possible. One of the primary strengths of the new development is the smooth integration into the evolaris platform, which will enable mobile marketing campaigns to be evaluated from one user interface. The frontend for creating mobile surveys and displaying the results was greatly improved in order to carry out the polls more quickly and provide results in a format that customers could relate to upon first glance.