EPAMEDIA and evolaris - Successful Pilot Projects in the Area of Outdoor Advertising
Interactive classical advertising formats like placards or city light posters are an innovative option for increasing the effectiveness of advertisement activity.
The mobile telephone is the ideal complement to classical media channels, since it enables personal dialogue and thus limits the wastage inherent to an advertising campaign.
Advantages of interactive advertisement can therefore be measured clearly: on the one hand, the classical advertisement effect of placards is increased, since they stimulate greater attention (even for those, who are not included for interaction), and on the other, the advertisement message sinks more deeply into the subconscious of customers through interaction.
EPAMEDIA has set itself the objective of accelerating opportunities of interactive services in public areas and has conducted numerous pilot projects for demonstrating these new technical possibilities.