New functionalities of Raiffeisen Mobil
In January 2009, evaloris implemented a few new functionalities in the successful mobile customer relationship management system within the framework of Raiffeisen Mobil's enhancement.
As more than 550,000 contacts were established via the internet with the approximately 114,000 registered customers in the year 2008, the multiple enhancements should make the fourth sales channel of Raiffeisen Landesbank Steiermark AG even more successful in the year 2009.
Besides introducing a full-fledged option of customising messages sent to customers, the option to reply represents a big step in the future for communication between consultants and customers via the mobile channel. The dialogue capability of the Raiffeisen Mobil platform enables bridging the media gap between emails and SMS. It represents the interface between the SMS channel at the customer's end and the e-mail channel at the consultant's end. Thus, quick and efficient communication between these two parties is enabled via the personal channel of the mobile telephone. Every reply, sent by a customer, to a message from the system is automatically forwarded to his consultant. The latter gets an extract of the dialogue that the customer had with Raiffeisen Mobil and can thus understand his position.
Through this enhancement of Raiffeisen Mobil, the usage of this personal channel for mobile customer relationship management is intensified. Insights can be obtained about using SMS for quick and efficient information exchange, and a close relationship can be established between bank consultant and customer. Demonstrably, this will not only have a positive influence on the image of innovation leadership and future outlook, but it also values improved customer service and service quality highly.