„Raiffeisen Mobil“
Raiffeisen uses the evolaris platform to communicate with their customers via channels such as SMS. Scope of transferred information ranges from very personal messages like appointment reminders and birthday wishes to general news that is interesting to bank customers. Analysis of originating customer contacts is provided in order to optimize individual support service.
Data that is needed is frequently accorded with evolaris platform in order to avoid erroneous messages caused by obsolete or improper data which might be perceived unwanted or even disturbing. New mechanisms that ensure temporary deactivation of customer contacts automatically in case of erroneous or not provided data and therefore avoid unwanted message emission were installed in the course of the data quality enhancement project.
Moreover the project included an analysis of the current data quality situation that will serve as a basis for further improvement.
Client: Raiffeisen-Landesbank Steiermark AG
„Raiffeisen Mobil Center“
Raiffeisen Landesbank Steiermark has been using the flexible opportunities of evolaris platform for several years to communicate with their customers. Evolaris developed “Raiffeisen Mobil Center” in order to provide the numerous functionalities of the platform more concisely. It is an integrated and configurable user interface that combines creation of personalised messages and targeted selection of recipients in one easy to use website. Transmission procedure is very simple and intuitive because of easy to create message drafts and a step-by-step guide. Constantly updated information concerning selected target group and emerging costs enable perfect control of every message transmission. Additional statistical information that is itemized concerning single clients and time periods offer valuable clues to actual and past usage of this innovative way of customer communication.
Client: Raiffeisen-Landesbank Steiermark AG
Further development of evolaris platform
Evolaris platform for mobile marketing is performing a variety of strategic and customer specific projects. All these projects share one attribute. They are based on clearly defined basic functions, among these central administration of users with flexible editing and filtering functions, functions to receive and transmit messages as well as functions to collect usage data to generate reports flexibly. All projects depend on the platform’s permanent accessibility which is realised using the evolaris server and connected external systems.
The project dealing with the further development of the platform included internal improvements for development as well as improvements that are visible to users of the platform. Examples are the switch to uniform administration of time regulation and acceleration of data access. Continuous adaption and update of development and test environments allowed evaluation of these changes avoiding harms to running operations, so that the improvements could be transferred into the updated platform version.
Client: In-house-R&D
spoon platform update
Spoon Next Level Technology GmbH uses the evolaris platform to implement commercial services in the area of mobile marketing. Spoon operates a proprietary server hosting a version of the platform that was particularly configured to ensure undisturbed high-performing operation of these services.
Well-tested and reliable new functionalities and further developments of the platform were provided to spoon’s server in the course of “Spoon platform update” project. All necessary changes of configuration and data migration tasks were operated without harming existing services in a frictionless transition.
Many customer specific changes and extensions could be realised without reinstalling the platform by using the flexible potential of the platform concerning service configuration and modelling supported by a script language.
Client: Spoon Next Level Technology
Technical documentation
Evolaris platform for mobile marketing has been continuously improved and advanced. Though object oriented principles of drafting and modularly system conception are rigorously followed complexity of administration and further development of the platform is growing. It is essential to have access to continuously updated technical documentation in order to keep complexity controllable.
Therefore amendments and extensions of administration and architecture documentation of the platform were implemented in the course of a “technical documentation” project. Next to information that is needed for everyday development and administration abstract concepts supporting the platform that need to be considered for sustainable further development were documented.
Additionally we documented the whole software release process that is a guideline for administration, evaluation and installation of new versions of the platform.
We paid attention to quick and easy access for administrators, developers and tester to the results of the documentation project. This is why the documentation was split up in several single documents categorized by topics. A wiki-system is used for single information that requires permanent updates.
Client: In-house-R&D
Mobile Marketing Watch Newsletter
Relevant articles concerning mobile marketing are transmitted to evolaris’ employees in the form of a weekly newsletter. These are best practice examples of mobile marketing projects and developments in the area of mobile and mobile marketing. The focus is on identification of success factors of mobile marketing and monitoring of activities of relevant players. These information is the basis for development and evaluation of business models for innovative mobile technologies.
The project is continued in 2010 because of positive feedback from recipients of the newsletter.
Client: In-house-R&D
Personalization – time and location based services
Use cases for an adaptation of the evolaris platform in preparation for the implementation of time and location based services were derived from analysis of successful services in this area. Besides technical description of requirements for eventual extensions also connecting factors with “Digital Grafitti”-service run by Johannes Kepler University were considered for the elaboration of possible integration scenarios.
Client: In-house-R&D
Personalization – recommendation systems
This project aimed to implement a prototypical recommendation engine into the evolaris platform. Several use cases were derived from best practise examples and then evaluated concerning applicability to the evolaris platform. The recommendation system “Mahout” was used for the prototypical implementation into the evolaris platform. Test runs of the recommendation engine were performed using deposited real data and results were evaluated concerning validity.
Client: In-house-R&D
Improvements of platform usability
This project’s objective was improvement of the platform’s usability focusing on external users. New concepts of user roles, menu structure and wording within the platform were elaborated based on feedback of evolaris’ commercial partners and a benchmark of state of the art solutions in the area of communicative CRM.
Requirements for improving the role system were gathered in a first step and then specified and later carried out in the course of the project.
Moreover the structure of the menu was re-edited to achieve better clarity and lucidity within the structure. The next step included changes in the area of wording. Results are implementation of the role system and a document of requirements concerning changes of menu structure and used terminology.
Client: In-house-R&D
Concept for interactive services
There is a growing demand for interactive cross-media concepts and systems on the media market. Evolaris analysed international developments and trends for its partners and provides concepts and solutions as follows:
- Research and structured presentation of mobile marketing solutions in shopping malls
- A concept for the innovative implementation of the mobile channel of communication for events
- International mobile marketing case studies
- A concept for the development of a mobile community concerning a series of events
- Research on implementation of mobile services in trading firms within DACH region
- A concept for the implementation of mobile services in order to interactivate events
- Analysis and structured presentation of the Rumanian mobile services market
Client: In-house-R&D
evolaris invents mobile customer card for iPhone
Together with its research partner Salzburg Research, evolaris has developed a mobile application of the mobile customer card for the iPhone. Companies with an existing customer loyalty programme now have the option of transmitting special offers, discounts or coupons to their customers at any time and at competitive cost.
Client: In-house-R&D
evolaris extends couponing function
The existing couponing function was extended by adding further options in Version 2.2 of the Mobile Marketing Platform. The existing 2-D code mechanism that can transmit vouchers to customers in the form of 2-D codes via the SMS channel for redemption at the point of sale was extended by adding further channels. The new version can now redeem vouchers via the mobile web, the "normal" web and with the aid of a mobile client. The redeeming mechanism at the point of sale makes it possible to redeem vouchers not only by using the 2-D code, but also by using a number code.
These extensions provide 100% coverage of all customers who can be reached by mobile phone. Vouchers can now be simultaneously offered and sold through one or several channels, depending on the requirements.
Client: In-house-R&D
evolaris develops context-aware services for mobilkom austria AG
The main task of this project was to provide additional help and support to people who travel for professional or personal reasons. A conceptual framework for context-aware services was developed as part of this project, that is, services that take into account the relevant current customer environment. Workshops were held with experts and mobile phone users to determine context-related information (time, place, current activity) that is highly relevant for the customer, and the contexts in which information is requested via mobile devices. It was found, for example, that the perceived use of mobile phone navigation systems was directly related to the readiness of the user to reveal personal context data, that users are more concerned about location tracking than about position-aware services and that the intuitive design of the GUI is highly relevant.
Client: mobilkom austria AG
EPAMEDIA and evolaris - Successful Pilot Projects in the Area of Outdoor Advertising
Interactive classical advertising formats like placards or city light posters are an innovative option for increasing the effectiveness of advertisement activity.
The mobile telephone is the ideal complement to classical media channels, since it enables personal dialogue and thus limits the wastage inherent to an advertising campaign.
Advantages of interactive advertisement can therefore be measured clearly: on the one hand, the classical advertisement effect of placards is increased, since they stimulate greater attention (even for those, who are not included for interaction), and on the other, the advertisement message sinks more deeply into the subconscious of customers through interaction.
EPAMEDIA has set itself the objective of accelerating opportunities of interactive services in public areas and has conducted numerous pilot projects for demonstrating these new technical possibilities.
Client: EPAMEDIA – EUROPÄISCHE PLAKAT- UND AUSSENMEDIEN GMBH
evolaris develops new game concepts for mobilkom austria
Mobile games are a major source of revenue in the mobile content sector. Customer usage patterns in this sector are changing as rapidly as the basic technologies. If they are to stay on the ball, providers need to maintain an attractive range of services to keep their customers happy. With this in view, evolaris has developed new game concepts for mobilkom austria that not only provide original game experiences, but also incorporate innovative business models, such as time-based or usage-based charging.
On the basis of analysis of purchasing history, a segmentation strategy for customer communication has been developed to ensure that specific offers are targeted at those customers who would find them interesting.
Client: mobilkom austria AG
Mobile Signature - Signature from the mobile phone
There are only a few things that cannot be accomplished virtually via the internet today. One of them is the personal signature, for which the only alternative today is the National Identity Card, which requires you to buy additional devices and install additional software. As of now, only a few citizens have chosen this alternative.
In collaboration with the Institut für Angewandte Informationsverarbeitung und Kommunikationstechnologie ((IAIK - Institute for Applied Information Processing and Communication Technology) of the Technical University Graz, evolaris has developed a prototype for mobile signatures, wherein the mobile phone acts as a full-fledged replacement of the National Identity Card. Possessing a mobile telephone is therefore sufficient to generate a signature via the internet, which includes all the security criteria of a personal signature.
New functionalities of Raiffeisen Mobil
In January 2009, evaloris implemented a few new functionalities in the successful mobile customer relationship management system within the framework of Raiffeisen Mobil's enhancement.
As more than 550,000 contacts were established via the internet with the approximately 114,000 registered customers in the year 2008, the multiple enhancements should make the fourth sales channel of Raiffeisen Landesbank Steiermark AG even more successful in the year 2009.
Besides introducing a full-fledged option of customising messages sent to customers, the option to reply represents a big step in the future for communication between consultants and customers via the mobile channel. The dialogue capability of the Raiffeisen Mobil platform enables bridging the media gap between emails and SMS. It represents the interface between the SMS channel at the customer's end and the e-mail channel at the consultant's end. Thus, quick and efficient communication between these two parties is enabled via the personal channel of the mobile telephone. Every reply, sent by a customer, to a message from the system is automatically forwarded to his consultant. The latter gets an extract of the dialogue that the customer had with Raiffeisen Mobil and can thus understand his position.
Through this enhancement of Raiffeisen Mobil, the usage of this personal channel for mobile customer relationship management is intensified. Insights can be obtained about using SMS for quick and efficient information exchange, and a close relationship can be established between bank consultant and customer. Demonstrably, this will not only have a positive influence on the image of innovation leadership and future outlook, but it also values improved customer service and service quality highly.
Client: Raiffeisen-Landesbank Steiermark AG
Mobile Communities
evolaris is collaborating with Mobilkom on requirements for a mobile community study developed together with Salzburg Research. There is a special focus on the success criteria for designing, building and marketing a mobile community as well as obstacles from the consumers' viewpoint.“
Client: mobilkom austria AG
Analysis of Mobilkom's Games Area
evolaris has analysed the mobile games sector for Mobilkom Austria. For this purpose, transactions in this area were analysed and prepared in the course of a year. Mobilkom is now capable of addressing its customers while targeting groups more accurately and increasing customer satisfaction. Besides, the analysis forms the basis for developing future strategies by means of which a further impetus in the mobile games area can be expected.
Client: mobilkom austria AG
evolaris and Epamedia – Impactissimo 2009
EPAMEDIA GmbH was awarded the prize for best and most efficient public space advertising on 19 March 2009 in the context of the big Impactissimo fair for the 14th time. Like in the previous year, evolaris again demonstrated its responsiveness to making the event interactive through innovative services.
Invited guests could log in to the event in advance using a QR code (besides online, e-mail or telephone).
On the day of the event itself, approximately 600 visitors could directly vote for the winner on site via SMS Voting in the category "Digital Signage" and thus they could actively participate in the awards ceremony. In order to further increase the suspense for the audience specialised in the field, the voting status was first presented via anonymous columns on the screen and the name of the winner was only provided at the time of the festive prize awarding ceremony.
Client: EPAMEDIA – EUROPÄISCHE PLAKAT- UND AUSSENMEDIEN GMBH
Raiffeisen Mobil Maintenance
In the context of Raiffeisen Mobil's enhancements, some modifications were made to the existing system to activate enhanced functionalities.
The following functionalities were introduced:
Customisation in case of information broadcasts and birthday wishes
Optimisation of data synchronisation, making parallel processing possible and tiding over complete breakdowns in the exporting mechanism by archive data
Enhancement of the offer to corporate customers. Besides private customers, corporate customers can also avail of Raiffeisen Mobil now
De-activation of birthday wish services for customers who have set a standard birth date due to their birth dates being unknown
Modifications in the logoff mechanism, so that incorrect or old telephone numbers can be deleted more easily.
Client: Raiffeisen-Landesbank Steiermark AG
Platform-Release 2.1
After many months of intensive work on improving and enhancing the software platform developed by Evolaris, the new version 2.1 could be prepared and put into service. This is the consequent enhancement of a software base, which has been applied to several servers in parallel in the interim.
Evolaris is pursuing its goal of highest possible flexibility and customer-orientated modification with this version, while simultaneously assuring reliable and continuous operation. Thus, the platform can be enhanced by integrating a script language, without affecting its continuous operation New functions, which are of direct utility to users, are: a comfortable automatic selection of user data and intercompany report generation, among others. But even internal improvements were made: new data bank access designs enable quicker access to platform functions with a simultaneous improvement in reliability, and consequent logging of platform activities facilitates administration.
Client: In-house-R&D
mGBL – Project concluded successfully
The mGBL (mobile Game-Based Learning) project was concluded successfully. The Project Office of the EU Commission under Mr. Martin Májek's lead, after testing content and financial details, congratulated evolaris on the successful implementation of the project and accepted it completely.
evolaris was primarily responsible for this project as its coordinator. The project had an overall budget of € 2.5 million and 11 project partners from 5 countries were involved in it over a period of 36 months. The most important outcome of the projects was a mLearning platform, which covers all the phases of implementing the mobile educational software, from the selection of suitable game types and generation of educational content, automated modification and issue of mobile educational programmes, all the way to supporting the course of the game. This was set up at the time of the concluding EU review on 19 December 2008, in order to demonstrate all functions of the learning platform along with the integrated educational games having uniform appearance. The EU's three-member review team was enthusiastic about the demonstration and possibilities of the platform and the developed educational games. The educational games were eagerly tested by the reviewers on their own mobile telephones even during pauses.
Besides new technical awareness and research results, this EU project thus also produced a concrete tool for practical implementation in the area of mobile learning. As the integration basis for existing and future educational software, the platform provides an important contribution for bridging special technical solutions to open, flexible and extendable systems.
The mGBL project is funded with the European Union's resources in the context of the Technology Enhanced Learning Programme of the 6th Contextual Work Programme.
Link to the mGBL website: http://www.mg-bl.com
Client: EU F&E
evolaris Mobile Living Lab Part of the European Network ENoLL
Living Labs forms a relatively new instrument, which is supposed to revolutionise the European innovation scenario. In contrast to classical laboratories, strictly delimited and controlled experiments with respondents were not conducted here, rather potential users were identified as co-developers of technological innovations. evolaris was then declared as 4th Austrian Living Lab in the European Network of Living Labs (ENoLL) at the ICT 2008 on 25/11/08 in Lyon and will closely collaborate here with similar European foundations.
The focus of evolaris' Mobile Living Lab is on improving the product development cycle of mobile applications for youth, especially in formal educational domains (school, university students). Here the Living Lab forms a framework, which serves as a "probe" immersed in the world of the target group to generate new ideas for services and products and to evaluate the same early on in a prototype stage. The target is systematic development of applications which will show a high rate of acceptability among youth, and excludes the customary expensive trial and error process. Methodically, in the framework of the product development cycle, mobile and online panels, as well as observations by innovation scouts in the exploration phase, focus groups and web-based discussions are applied in the phase of brainstorming, prototype development and testing in the evolaris User Experience Lab, in the implementation phase, mobile and online questionnaires, and face-to-face Interviews before market introduction.
Further info: http://www.openlivinglabs.eu/pdfs/evolaris-mobile-living-lab.pdf