Mobile measurement of advertising effectiveness for ÖBB and mobilkom austria.
In 2007, evolaris undertook a research project that involved a mobile phone survey on the effectiveness of an Austria-wide advertising campaign (TV, on-line, print). More than 800 persons completed a questionnaire on their mobile phones as part of this survey, which was conducted jointly with the ÖBB and mobilkom austria. This large random sample ensured valid results for client evaluation of the survey and provided us with further, important insights into our mobile survey tool. It was revealed, for example, that three quarters of all respondents completed the questionnaire within an hour of the request's being sent to them. This is one of the great advantages of mobile surveys - the client has ready access to survey data.