Mobile Marketing Road Map
In the sector of mobile phones, evolaris places great importance on finding new business models that build on the foundation partners' existing models and those that are being developed for the future.
There are currently numerous developments in the field of mobile marketing and mobile advertising, the potential of which has not yet been established in detail.
Close market monitoring will help plan strategic projects to exploit those
market-relevant categories on which development should be concentrated
in the future.
The aim of the project is to establish the mobile marketing and mobile advertising potential in the market-relevant categories for Austria from 2008 to 2012 and the product portfolio needed to exploit it.