Mobile Market Research Tool

In the course of this project, a benchmark analysis of the mobile survey tool market as well as an investigation of the state-of-the-art research in the field of mobile methods for collecting data based on literature research was conducted.

On the basis of these analyses, requirements were set up to test evolaris' mobile survey application and eventually expand and upgrade the system. The results of the literature research were published in the magazine "transfer - Werbeforschung und Praxis" under the title of "Selbstadministrierte Mobile Non-Voice Marktforschung: Methoden und Forschungs" (self-administering mobile non-voice market research: methods and research).