mikawo and evolaris: Social Media concept for customer retention

evolaris has developed a concept for the integration of Social Media into customer retention processes for the novel and innovative real estate platform mikawo.com. The concept includes evaluation and a selection of adequate platforms as well as a communication plan and the definition of internal Social Media guidelines.

The key question was how to tie the target group to the brand and the platform even if they are currently not looking for realities. To solve this issue, evolaris offered numerous approaches for the implementation of promising customer retention activities and topics suitable for direct customer communication. Another aspect considered was how to use Social Media channels for customer service. Furthermore, the comprehensive concept contains a thorough analysis of the tools used, a draft for complete and low-cost Social Media monitoring, expected efforts, and time planning for implementation.