Market Research
We analyse client needs with the implementation of classic and interactive market research methods. Our main areas of interest are mobile and online surveys for analysis of customer needs, as well as systems testing for user-friendliness.
Field 1: Online Surveys with pop-ups
Structural analysis of website visitors
- Settings and preference measurement
- Analysis of visitor needs to optimise website content
- Image surveys
Field 2: Mobile Market Research
Mobile Surveys using evolaris Mobile Internet Software
- Trend analysis
- Advertising tests
- Usage surveys
- Behaviour studies
- Satisfaction measurements for customers and employees
Field 3: Online Surveys using personalised links
Customer and employee surveys via e-mail with direct link to survey website
- Customer image surveys
- Customer product and service satisfaction surveys
- Customer loyalty analyses
- Employee satisfaction and business culture surveys
- Employee surveys to evaluate internal communications procedures
Field 4: Customer experience evaluation and engineering
Analysis and optimisation of interactive products
- Expert analysis
- Eye tracking analyses
- Test on optimal user friendliness of interactive user interfaces
- User feedback with paper prototyping
- Monitoring and analysis of user behaviour using video analysis