Interactive customer card
Traditional customer loyalty programmes often suffer from the fact that the customers are provided with too little relevant information about the current benefits and their own status in the programme. As a result, customers often stop using their customer card and other programme elements.
Within the framework of a project, evolaris worked out options for integrating interactive elements into traditional customer loyalty programmes, thus improving communication between companies and their customers.
During this process it was found that customer communication via mobile telephone can have numerous advantages for the operators of customer loyalty programmes. For the customer, too, rapid and relevant information may be highly useful. The fact that the customer can request his/her current premium status at any time and from any location may, for example, increase the incentives to use the programme.