GVB counts on evolaris again.

After the SMS campaign concerning the extension of Line 4 to the Murpark shopping centre in 2007, evolaris was again able to engage the Graz municipal public transport services (GVB) for a large-scale mobile project together with the Scoop agency. The great success of the first mobile campaign was the decisive factor behind this new project.
As part of a comprehensive marketing campaign (with the objective of gaining new customers and generating customer loyalty) targeted at GVB customers, evolaris set up 2-D code scanners in ten Hubert Auer partner branches. Holders of monthly, semi-annual and annual season tickets can register for the campaign by SMS and can get a free cup of coffee and piece of cake during the months of April, May, June, September and October by redeeming their personal 2-D code on their mobile telephones at one of the ten branches. In addition, they will receive an SMS reminder before their tickets expire, as well as information about the current campaign.