Business models in the area of media interactivation and media convergence
In a first step international newspaper publishers were interviewed regarding successful implementation of mobile services. Various value propositions within the value added chain were derived from that and visualized. Moreover an overview of current developments of magazines and journals for iPad was elaborated. The focus of this analysis was especially put on different revenue models that were implemented. A white paper was composed on this basis which is ready for download at http://www.evolaris.net/evolaris-white-paper.
These current trends will be introduced in all prospective implementation projects in the area of media. Customers and partners of evolaris benefit from conception and implementation of interactive services as well as from consulting concerning new sources of revenues and marketing strategies. In the form of benchmark and state-of-the-art analysis they can highly contribute to the mobile media strategy.