evolaris participates in compilation of white paper on mobile TV
There is a tendency to analyse mobile TV from a technology-centred point of view which underrepresents business models and economic framework conditions. To achieve a joint overview of the economic implications of mobile TV for all stakeholders, existing studies had to be summarised and analysed, with a focus on economic criteria. Selected chapters of a white paper covering the aspects of usability, trends, alternative services and interactivity were compiled. Apart from usability aspects, innovative business models are decisive for the success of mobile TV. For example, there are opportunities for all players in the traditional TV value-added system, which has been mainly financed by advertising in this country to date.