evolaris Mobile Loyalty Platform

The evolaris Mobile Loyalty Platform enables enterprises to service their customers device independent via the mobile channel. The focus is on strengthening customer retention, acquisition of new customers, and generating turnover.

With the evolaris Mobile Loyalty Platform a dialogue-based system for customer communication via the mobile channel is offered. It can be used in combination with the mobile loyalty card or with classical customer loyalty programs. The system supports all mobile communication standards such as SMS, mobile web and mobile applications and can be configured rule-based. It enables event-driven modelling of interaction with customers.

Customer Administration

User administration is a central element in the customer retention process. User registration (opt-in) via mobile channel or internet is recorded by the platform as well is deregistration. Additionally there is a possibility to add a huge amount of new users by batch importing data. If the mobile marketing platform is integrated in CRM- or ERP-systems data exchange proceeds automatically via defined interfaces (web-services).

Communication-Cockpit

The communication-cockpit is the central control unit for user dialogues. Administrators provide users with drafts for costumer communication including preselected target groups. This procedure ensures uniform communication.

Customer segmentation

In order to keep communication relevance high for the customers it is important to define recipients of a mobile emission as precise as possible. Customer data at hand enable segmentation of the customer stock according to different criteria for adapting relevance of the message to the addressees. Also so-called dynamic segmentation is used to this end. A predefined catalogue of criteria is applied to allow restriction respectively inclusion of recipients that are currently relevant.

Dialogue Engine

The Dialogue-Engine represents the core of the Mobile Loyalty Platform. It allows depiction of multi-level and branching dialogue processes within the platform. The modelling of communication processes is supported graphically and offers the user different objects and actions to combine. Complex dialogues can be defined and used quickly within the platform.

Offer administration

Mobile marketing emerges more and more as distribution-supporting tool like web-based marketing, where acquisition or contract is the conclusion of the process. This goal can be achieved by coupons that make a customer proceed to the point of sale. Combinations with online sales gain importance which is fostered by increasing penetration with online and mobile payment services. The offer administration on the Mobile Loyalty Platform supports the definition of specific offers.

Mobile surveys

The integrated mobile survey tool enables quick customer questioning during or after a services or sales process firsthand on the mobile phone.

Reporting

The reporting module allows consistent documentation of all dialogue processes. Results of an reporting query are summable on different levels. Alternatively there is a depiction in form of graphs that enables easy detection of trends. All reports can be exported as excel or text files and are automatically forwarded to predefined recipients.

More often than not the Mobile Loyalty Platform is added to an existing landscape of systems. Standard interfaces that are on hand allow easy and quick integration in existing CRM, ERP and ePoS-systems. Administration of campaigns can be done either immediately in the dialogue marketing tool respectively the CRM-application or in a web-based administration surface within the evolaris platform.

References:

Raiffeisen Landesbank Steiermark

Within nine months after area-wide introduction all over Styria more than 100.000 customers of Styrian Raiffeisen banks are actively informed about attractive advantages, exclusive event invitations and much more. Because of high acceptance from customers Raiffeisen Mobil will be further developed and extended as an important channel of multi channel banking.

Your contact person concerning evolaris Mobile Loyalty Platform:

Mag. Christian Adelsberger
Head of Business Development
Phone: +43(0)664/8414435
Email: christian.adelsberger@evolaris.net