evolaris media interactivation®

Using evolaris media interactivation enables customers to enter a direct dialogue with conventional media. Mobile devices are used in order to distribute interactive content.

null

evolaris media interactivation is implemented successfully in following areas:

1. evolaris media interactivation is an innovative enlargement of the existing print media portfolio

Print media currently face a lot of changes in the area of digital media that contest existing business models and require new solution approaches. Next to mobile web sites applications for smart phones and tablet PCs that offer new sales possibilities and alternative usage of existing content are more and more applied. At the same time innovative forms of advertising develop that enable direct interaction with relevant target groups.
evolaris’ interactivation solution is an attractive offer for publishers and print media in order to take advantage of these changes:

Possibility of interaction via feedback channel: Readers can communicate bidirectionally with conventional media using the mobile phone.
Distribution of content: Interactive content is simply distributed for various mobile devices.
Media transfer: Using interactivation via mobile phone enables successful transfer from a conventional medium (print) to a digital medium (web).
Implementation of new forms of advertising: Mobile websites and applications become attractive platforms of advertising for new target groups.

2. evolaris media interactivation offers new areas of application in the field of outdoor advertising

The combination of outdoor advertising and interactivity extends strenghts of outdoor advertising simply and effectively by those of mobile marketing. Various technologies of interactivation can be implemented in order to initiate the dialogoue with the target group immediately via the poster. evolaris attends to the whole processing of your interactive campaign and the interactivation solution offers new sales possibilities in the area of public space advertising.

Passer-bys are put in a posiotion to get bidirectional contact with interactivated posters via mobile phone.
Interactive posters foster active participation and therefore enhance attention for advertising products.
Additionally innovative approaches improve viral effects and
increase media savvy.

3. evolaris media interactivation opens up new communication solutions in the area of events

Especially in the area of events the mobile phone is a perfect companion for every event as interactive services and offers receive high acceptance from the target group and best support the factor of mobility. evolaris developed special solutions for interactivation in the area of events that are an attractive addition for sponsors to communication channels that are used so far. For visitors the mobile services will turn each event into a lasting experience.

Multi-facetted areas of application: All phases of the event can be interactivated using the mobile phone.
Frequency: The number of visitors of an event can be increased using mobile services as they are involved in advance.
New target groups: The implementation of interactive services opens up new possibilities for sponsors (brand awareness).
Implementation of new forms of advertising: Mobile websites and applications are becoming attractive advertising platforms for new target groups.
365 communication: A new additional channel for communication with the target group („always on“) is established using the mobile phone.

Your contact person concerning evolaris interactivation:
Mag. Christian Adelsberger
Head of Business Development
Phone: +43(0)664/8414435
Email: christian.adelsberger@evolaris.net