evolaris expands its mobile survey application for portal-independent market research studies
A survey application was developed and implemented in 2006 to facilitate WAP surveys via the Vodafone Live! entertainment portal of mobilkom austria. This follow-up project was aimed at extending this application into an evolaris mobile market research application, which could be used to conduct WML and XHMTL surveys independently of the portal. Other features, such as the question types "ranking sequence" and "constant sum scales", were implemented, in addition to the option of conducting surveys in several languages and integrating graphics. In a case study conducted for mobilkom austria, young people evaluated an Xcite campaign. For the first time, the questionnaire also included a graphic image for evaluation via a mobile telephone. From a methodical point of view, a particularly positive factor was that all participants received a correct depiction of the A1 Xcite ad. With an acceptance rate of more than 80%, the A1 Xcite campaign received an above-average evaluation among the target group.