evolaris develops new game concepts for mobilkom austria
Mobile games are a major source of revenue in the mobile content sector. Customer usage patterns in this sector are changing as rapidly as the basic technologies. If they are to stay on the ball, providers need to maintain an attractive range of services to keep their customers happy. With this in view, evolaris has developed new game concepts for mobilkom austria that not only provide original game experiences, but also incorporate innovative business models, such as time-based or usage-based charging.
On the basis of analysis of purchasing history, a segmentation strategy for customer communication has been developed to ensure that specific offers are targeted at those customers who would find them interesting.