evolaris at the 20th trade colloquium "Brand as a Factor of Strategic Success" in Vienna

On 05/03/09 Professor Otto Petrovic accepted the invitation of the trade association to give a speech at the conference of the current year.
He presented the communication worlds of people, which has demonstrably changed in recent years. Just the high emotional quality of mobile telephony, new pricing models and technological improvements are a convincing argument for not underestimating mobile telephony as a medium of communication for brand messages. Many examples from practice confirm that mobile marketing is highly effective in terms of brand observation, awareness and purchase intentions. The speech generated great interest and the success story of Raiffeisen Mobil is only one of many in this domain.

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