evolaris at Mobile Research Conference 2010 in London

The second conference presenting latest research results in mobile market research took place on March 8th and 9th 2010 in London. Evolaris was represented by Emanuel Maxl and a talk concerning effects of different invitation options for mobile web surveys by means of a case study for Raiffeisen. Paul Perney, Managing Director of MMA EMEA, presented numerous examples of successful campaigns on the basis of 3 goals of mobile marketing - acquisition, retention and brand building - in his keynote speech. In his following talk Mick Couper referred insistently to the impact of different graphical visualisations of mobile web surveys on users answering behaviour. Research and practice collided in the course of a panel discussion. Prof. Marek Fuchs from TU Darmstadt stressed the importance of research under controlled conditions. Liz Nelson from Fly Research replied that the prove of methods in practice is a sufficient evidence for their usefulness. Guy Rolfe, Mobile Knowledge Leader at Kantar, provided an outlook on future developments. The next evolutional step will be increased connection of machines via wireless networks and augmented reality solutions in combination with mobile search. Prof. Döring from TU Ilmenau presented in her keynote the effects of psychological mechanisms on acceptance and usage of mobile technologies.

Presentations are available for download at: http://www.mobileresearchconference.com/index.php/page/presentations-mrc-2010