Business Models

Business models are an integral part in the context of technological innovation. The full potential of new technologies can only be realized through the analysis and integration on business model level. In both, science and practice, business model innovation is increasingly recognized as the most important source for competitiveness.

Rapid technological changes in the field of digital interconnection are drivers for redesigning ecosystems within all branches.

Within our “business model” research area we evaluate and develop methods and tools which support companies in analysing and, at later stage, in adopting their business models. Our research activities form the foundation for a target-oriented and efficient implementation in practice-oriented business model innovation projects.