Effect Analysis of a Customer Relationship Campaign

In May and June 2010, the Raiffeisen bank executed a large customer relationship campaign with the title "Test the best - Benefit from our consulters or your giro account is free for one year!" in Styria. In the course of this campaign, Raiffeisen communicated service pledges which were controlled in a follow-up study. The objective of the project was to evaluate the performance of the campaign from the viewpoint of test customers with the help of innovative mobile market research tools. To illustrate the results of the effect analysis in a simple, well-arranged and automated manner, a reporting functionality on a web interface was specified and implemented. In this functionality, the results of the mobile survey with graphically portrayed in real-time for project management and client. 90 Raiffeisen banking facilities were tested in total.