E-Mail via mobile phone in the non-business area
In business today, receiving e-mails via mobile phone is an indispensable service for many. But what about non-business usage? evolaris was commissioned by mobilkom austria to carry out a research project with a representative on-line survey of more than 1 000 Austrians. Apart from finding out about the general utilisation of e-mail for private and business purposes, questions were asked on the reasons for mobile e-mail usage and the expectations customers have with regard to it. An important aim of the survey was to identify an ideal solution for mobile e-mail from the customer's point of view. The study shows that, long-term, e-mail via mobile phone within the non-business sector will become an important topic. Respondents perceive the main advantages in mobile e-mail in the fact that e-mails can be read immediately and that one can be always up to date no matter where one is. Respondents' expectations are that such a service should incur few additional costs and should be highly user-friendly.