The analysis of anti-virus software for mobilkom austria
evolaris carried out a usability analysis for anti-virus software within the framework of a project for mobilkom austria. The software of various service providers was compared. Several user tests were carried out with respondents and evaluated and an expert opinion was compiled on the basis of expert evaluations. Important user tasks such as the installation and configuration of such software and its handling of viruses constituted the focus of the investigation. In addition, the system performance of the anti-virus programs was determined with the aid of mobile Internet and the feedback received from the respondents was analysed. The Ikarus application was rated best for essential usability dimensions in comparison with other international service providers.
Client: mobilkom austria AG
E-Mail via mobile phone in the non-business area
In business today, receiving e-mails via mobile phone is an indispensable service for many. But what about non-business usage? evolaris was commissioned by mobilkom austria to carry out a research project with a representative on-line survey of more than 1 000 Austrians. Apart from finding out about the general utilisation of e-mail for private and business purposes, questions were asked on the reasons for mobile e-mail usage and the expectations customers have with regard to it. An important aim of the survey was to identify an ideal solution for mobile e-mail from the customer's point of view. The study shows that, long-term, e-mail via mobile phone within the non-business sector will become an important topic. Respondents perceive the main advantages in mobile e-mail in the fact that e-mails can be read immediately and that one can be always up to date no matter where one is. Respondents' expectations are that such a service should incur few additional costs and should be highly user-friendly.
Client: mobilkom austria AG
Mobile TV advertising forms
New sources of revenue for mobilkom austria were discussed following the introduction of the new mobile TV generation 2.0, which makes use of DVB-H technology. An important source of income is the use of advertising. Worldwide research revealed that no studies have been conducted or experience analysed to identify those advertising forms which are both interesting from an economic point of view and acceptable to users. This knowledge gap was closed during the course of this project.
- Expert review: the conceptional development of possible forms of advertising for mobile TV (at least 3 types of advertising)
- Market research & usability: the acceptance of the selected forms of advertising among users, determined on the basis of a market research study during the course of the current DVB-H trial
- Business model: determining the reference data for the advertising value of the 3 most accepted forms of advertising and compiling a business model for mobilkom austria
- Legal safeguard: for the top 3 forms of advertising
The critical point in the evaluation of the forms of advertising is their technical viability during trial. The essential question during the acceptance test is: what is in it for the users when they view advertising?
Client: mobilkom austria AG
Mobile measurement of advertising effectiveness for ÖBB and mobilkom austria.
In 2007, evolaris undertook a research project that involved a mobile phone survey on the effectiveness of an Austria-wide advertising campaign (TV, on-line, print). More than 800 persons completed a questionnaire on their mobile phones as part of this survey, which was conducted jointly with the ÖBB and mobilkom austria. This large random sample ensured valid results for client evaluation of the survey and provided us with further, important insights into our mobile survey tool. It was revealed, for example, that three quarters of all respondents completed the questionnaire within an hour of the request's being sent to them. This is one of the great advantages of mobile surveys - the client has ready access to survey data.
Client: mobilkom austria AG
Analysis of whether mobile broadband is worth pursuing
The main project goal was to clarify whether mobile broadband falls under the planned broadband offensive from both the infrastructural and the user point of view and, if this is the case, what lobbying should be done in this direction, if indeed this should be economically meaningful at all. This resulted in an analysis of the broadband-promoting activities already carried out in Austria and their place within the European context. In addition, the current promotional strategy was analysed and the development of the process documented. One significant aspect was the investigation of the role of broadband via mobile phones and data cards as part of this promotional strategy. According to the government programme, the entire population will be provided with access to broadband infrastructure by 2009.
Client: mobilkom austria AG
evolaris analyses international e-solutions in the health care sector
evolaris gained an overview of the e-health applications planned or currently being used in Austria and the EU during the course of a project carried out for mobilkom austria. This covered current telematics or machine-to-machine solutions. It was found that the European projects currently running focus mainly on the implementation of electronic health/patient files, on the establishment of a data network in the healthcare sector, on the launch of centralised, national healthcare portals on the Internet, as well as on the introduction of electronic prescriptions and e-cards. As far as the implementation of such projects is concerned, the Scandinavian member states of the EU are clearly in the lead. However, Austria is expected to join the leading group once it manages to implement the e-card and to complete the initial implementation phase for (lifelong) electronic medical files.
Client: mobilkom austria AG
evolaris participates in compilation of white paper on mobile TV
There is a tendency to analyse mobile TV from a technology-centred point of view which underrepresents business models and economic framework conditions. To achieve a joint overview of the economic implications of mobile TV for all stakeholders, existing studies had to be summarised and analysed, with a focus on economic criteria. Selected chapters of a white paper covering the aspects of usability, trends, alternative services and interactivity were compiled. Apart from usability aspects, innovative business models are decisive for the success of mobile TV. For example, there are opportunities for all players in the traditional TV value-added system, which has been mainly financed by advertising in this country to date.
Client: mobilkom austria AG
Interactive technologies in the customer service sector
evolaris investigated the application options for interactive technologies in the customer service sector within the framework of a research project carried out jointly with AVL List GmbH.
The aim of the project was to work out options of fulfilling customer requirements for service organisations as efficiently as possible via the use of information technology. The trends in the field of service provision, both on the service provider and customer side, were established via international benchmarking. Development options at AVL were identified and described on the basis of these results.
The project results offered AVL a structured presentation of the current state of the art in the field of customer service experience and the support interactive technologies can provide to the service process.
Client: AVL List GmbH
RLB's mobile marketing service is subject to strict success controls via market research
evolaris carried out a mobile phone survey to determine the level of satisfaction with the mobile marketing service, the degree to which it is recommended to others and reutilised, as well as the effects it has on the image of the Raiffeisenbank. The target group for this survey were the residents of Graz and Bruck who had previously registered for the service. Participants received vouchers in the form of 2-D codes on their mobile phones. These could be printed out via a specially adapted scanner at the bank branches. According to the results of the survey, the offer is very popular - almost 90% of those surveyed are satisfied with the service and an equal number would recommend it to friends and acquaintances. The effects on the image of Raiffeisen among the young target group were also positive.
Client: Die Raiffeisen-Landesbank Steiermark AG
evolaris investigates the attitude of the Styrians regarding mobile and on-line financing
In addition to financing questions, evolaris investigated the differences in the response behaviour between questionnaires completed on a mobile phone and on-line on a computer, within the framework of a research programme on the subject of financing carried out jointly with Raiffeisen-Landesbank Steiermark AG. The results of the comparison were positive from evolaris's point of view. The survey revealed that respondents who completed the questionnaire on their mobile phones had significantly more fun while doing so. At the same time, the completion of the questionnaire was not perceived as significantly more difficult than on a computer. From the point of view of content, the percentage of respondents who deem Raiffeisenbank to be very competent in financing questions, who are satisfied with its consulting services and who plan to invest in their own home were presented, among other aspects.
Client: Die Raiffeisen-Landesbank Steiermark AG
evolaris supports product development via usability testing
The aim of the project was to ensure easy access to the ELBA internet log-in process and to "mein.raiffeisen.at" by conducting a usability test with an expert review, and in so doing provide documentation on the importance of integrating usability evaluation at the right time. The evaluation of customer perception and acceptance during the development process of Internet and mobile applications, and the subsequent adaptation of the process to these findings, is a central success factor for on-line and mobile offers. Sustainable, integrated usability monitoring to ensure the quality of IT developments from the very beginning should be a part of this process. Raiffeisen is now making use of its competitive advantage by having evolaris carry out usability monitoring as part of its standard development process.
Client: Die Raiffeisen-Landesbank Steiermark AG
Current data on mobile phone use via evolaris's on-line multi-subject survey
The evolaris CAWI-bus (computer-assisted web interviews) is a representative, multiple-subject survey carried out among Austrian internet users on behalf of evolaris's clients on a regular basis. It is also used to obtain direct feedback on internal research topics. In the wave carried out in February, a representative random sample of n=529 persons was asked various research questions about the use of their mobile phones. Amongst the findings was the fact that 32 percent of the respondents with a WAP-compatible mobile phone used it at least once a month to gain access to the Internet. This figure amounted to only 20 percent last year. Another positive aspect for the evolaris mobile survey tool was that the willingness to participate in a mobile survey has been increasing steadily since the launch of these surveys. In the meantime, 61 percent of all respondents would be certainly or at least probably prepared to complete a questionnaire on their mobile phones.
evolaris conducts market research on an on-line banner for the Kleine Zeitung
The advertising effect of on-line advertising media is usually measured via click rates and response figures. To obtain a fair comparison with other media, evolaris recorded and compared the cognitive and affective advertising effect dimensions of eight selected advertising formats during the course of this study for the Kleine Zeitung. An objective eye tracking test was used to measure attention and eye movement. The subsequent on-line survey yielded results about communication performance, activation, acceptance and likes of the various forms of advertising. An advertising guide provided an overview of the performance of the 8 advertising formats. The e-Junior page, in particular, turned out to be an all-rounder, with good attention-getting values and high acceptance levels.
Client: Kleine Zeitung
evolaris evaluates a mobile marketing campaign for the GVB
In May 2007, evolaris conducted comprehensive market research for the Graz municipal public transport system (GVB). The aim of this study was to evaluate GVB's mobile marketing campaign. A telephone survey (CATI) was conducted among a sample of n=501 GVB customers about their satisfaction with the campaign. In addition, evolaris questioned n=96 participants of the mobile GVB campaign, using on-line questionnaires sent to their mobile phones. Apart from the very positive results for the GVB (its campaign was very well received by its customers), the method comparison carried out between telephone interviews and Internet questionnaires completed via mobile phones resulted in some important findings for the further development of evolaris's mobile survey application. There were only slight differences in the results between these two methods and this constitutes a strong argument in favour of the suitability of mobile market research for the evaluation of mobile marketing campaigns, especially as it has decisive advantages over telephone surveys with regard to response speed and the context sensitivity of responses without a media break.
Client: Grazer Verkehrsbetriebe
evolaris expands its mobile survey application for portal-independent market research studies
A survey application was developed and implemented in 2006 to facilitate WAP surveys via the Vodafone Live! entertainment portal of mobilkom austria. This follow-up project was aimed at extending this application into an evolaris mobile market research application, which could be used to conduct WML and XHMTL surveys independently of the portal. Other features, such as the question types "ranking sequence" and "constant sum scales", were implemented, in addition to the option of conducting surveys in several languages and integrating graphics. In a case study conducted for mobilkom austria, young people evaluated an Xcite campaign. For the first time, the questionnaire also included a graphic image for evaluation via a mobile telephone. From a methodical point of view, a particularly positive factor was that all participants received a correct depiction of the A1 Xcite ad. With an acceptance rate of more than 80%, the A1 Xcite campaign received an above-average evaluation among the target group.
Client: mobilkom austria AG
evolaris supports the city of Graz in planning e-government
The city of Graz wants to make better use of the potential of e-government, initially focusing on specified transactions conducted between the city and its business operations. During the initial phase of the Graz2Business project, experts from leading Graz companies identified a suitable sub-procedure which would be subjected to a more detailed analysis. The aim of phase 2 of the project was to document the current state of the selected procedure and to work out recommendations for possible applications of e-government during the process-optimisation phase. During the first phase, the construction procedures used by the city of Graz was identified as a suitable process. The current process was documented from "the customer's point of view" in discussions with architects practising in Graz, while at the same time the options for using e-government in the construction process were discussed. The information thus obtained was submitted for evaluation to architects and engineering consultants in an on-line survey. The city of Graz will prioritise the planned further developments of the e-government construction procedures on the basis of the final results. This priority list is in turn to be used as a decision-making aid for future implementations.
Client: Stadt Graz
evolaris proves reliability of MMS
Recent tests conducted by specialised Austrian magazines have confirmed that the reliability of the MMS service in Austria is catastrophic, with only 54% of the MMSs reaching their destination. evolaris conducted a study to verify these data. The number of MMSs received was measured via various network providers, along with the delays which occurred. The project was supplemented by the documentation of potential error sources, which might lie in the usability and handling of the service. The dramatic results obtained by the magazines themselves could not be confirmed. A total of 95% of all MMSs sent reached their destination. Two thirds of these MMSs were delivered within one minute of being sent.
Client: In-house-R&D
evolaris carried out a speed test for the Internet site of the Karl Franzen University in Graz
The aim of this project initiated by evolaris and the Karl Franzen University in Graz was to record and compare the actual loading times of a total of five selected Austrian university websites to benchmark the performance of the KFUG. The loading times were repeatedly measured on various days at various times, using four different Internet connection methods. The positive result of the tests for the KFUG is the fact that the loading speed of the KFUG homepage was within the upper range for all four Internet connection methods tested.
Client: Eigen-F&E
Raiffeisen Mobil
Together with RLB Steiermark, evolaris designed and implemented a service to represent the mobile channel of the Raiffeisen banking group. Besides a couponing service, an information area was developed via which end customers can be sent service SMS messages in a targeted and personalised manner. This level of personalisation was achieved by integrating customer data. Various functions were developed for this mobile service to allow customers to have information transferred to their mobile terminals, to have appointment reminders sent to their mobile phones and to make better use of word-of-mouth communication with regard to mobile couponing. This mobile service is marked by a high degree of automation and personalisation, allowing the end customer to receive valuable information and benefits on a regular basis. Via this, the Raiffeisen banking group has obtained an additional communication channel for reaching its customers. If proper use is made of state-of-the-art technology, this results in customer loyalty and an improved image. Acceptance tests were carried out during the operation to give concrete leads on how to further develop the product.
Client: Die Raiffeisen-Landesbank Steiermark AG
Gavitec framework and WYSIWYG editor project
The aim of the "Gavitec Framework" project was to replace the functionality of this framework with an improved in-house development. This offered evolaris the option of using 2-D scanner and printer functions in a more efficient way with the aid of a library of Java methods developed in-house. The enhancements implemented were a multiple-user facility, a multiple-action facility, the execution of various actions for different customer segments and the free configurability of scanner interactions.
The descriptive language XML was used to design a coupon as a scanner printout. This "programming" language is, of course, difficult for users to use. A WYSIWYG "what you see is what you get" editor was integrated for this purpose.
These two enhancements constituted an important step towards making the evolaris platform more user-friendly and increasing the professional usability.
A1 music station
Photographing a cover with a logo and sending in the MMS by mobile phone results in the automatic transmission of a ring tone or a music title that can be played on a mobile phone or MP3 player. The title requested is stored on the customer's mobile phone. This turns the entire city into a large CD shop and a real music store.
To identify and select the image content transmitted, an existing image-detection system was developed further. This makes comparison possible between the image in question and previously stored reference images and, depending on the result of the comparison, controls the further dialogue with the customer.
Client: mobilkom austria AG
Content Industries study
Since its establishment, evolaris has been a member of the Content Industries Association. The Viennese ZIT conducted a study with the title "Content industries - a market niche and future market" as part of the start-up financing. This involved an inventory of the Austrian market, delimited by the term "content", as well as the compilation of a map of the relevant stakeholders and their activities. A positioning and business model recommendation for the Content Industries Association was ultimately compiled on the basis of an analysis of the various skills of the members of this association and the competitive situation. The study was presented to the public within the framework of the Vienna Content Event.
Client: Verband Content Industries
Market Overview
The on-line and mobile telephone market is highly dynamic and is characterised by constant changes in the market conditions. To ensure that the data and facts concerning this market are kept up to date, a defined grid is filled with the latest research results regarding these markets at periodic intervals. This grid contains current market figures on the mobile telephone market (penetration rates, ARPUs, technology distribution) as well as on the on-line market (penetration rates, number of Internet users, place of Internet utilisation, type of Internet utilisation, etc.). Well-known research companies such as Informa and GFK were used as data sources.
Client: Eigen-F&E
Interactive customer card
Traditional customer loyalty programmes often suffer from the fact that the customers are provided with too little relevant information about the current benefits and their own status in the programme. As a result, customers often stop using their customer card and other programme elements.
Within the framework of a project, evolaris worked out options for integrating interactive elements into traditional customer loyalty programmes, thus improving communication between companies and their customers.
During this process it was found that customer communication via mobile telephone can have numerous advantages for the operators of customer loyalty programmes. For the customer, too, rapid and relevant information may be highly useful. The fact that the customer can request his/her current premium status at any time and from any location may, for example, increase the incentives to use the programme.
Client: In-house R&D
Web video content to mobile
The aim of this project was to answer the question of the extent to which it is possible to transfer video content from the web onto a mobile phone.
Analysis of the legal framework for video content aggregators and an analysis of the market environment were augmented by an analysis of the technical framework required for delivering mobile videos.
Within the market analysis, the offers of video websites and video site aggregators, as well as their mobile strategies, were evaluated. The offers of mobile telephone operators with regard to mobile video and their performance to date were also analysed.
The technical evaluation investigated the implementation options for a mobile video service. A prototype was developed following this project.