evolaris publishes four blog contributions on "Mobile market research"

evolaris has published four blog contributions on "Mobile market research - market mesearch by mobile melephone" on "mobile-zeitgeist", the largest and most influential portal for mobile market research. Reasons are provided why the range of methods used in market research should be extended to mobile use. Marketing customers increasingly ask for results and consumer insight that are as current as possible, while households are increasingly cancelling their fixed-line connections, and feedback on direct experiences is gaining in importance. Using their mobile phones, people can provide immediate feedback about the situation they are in right now. A segmentation of mobile market research methods based on context, and an active or passive invitation by the researcher was also introduced.

http://www.mobile-zeitgeist.com/index.php?s=Emanuel+maxl&search.x=32&search.y=12