Analysis of mobile gaming target groups for mobilkom austria

evolaris has carried out comprehensive analyses in the field of mobile gaming for mobilkom austria. The key question was which target groups should be offered what and when to achieve the highest possible response rates. In this regard, evolaris analysed the transaction data for an entire year and linked it to customer data to formulate a success strategy for future customer targeting. The various game genres were investigated with a view to determining the preferred download times, as were the individual target groups with regard to their exact preferences.